The heritage of Jack Daniel Distillery stretches back through time to the 19th century. And, for more than 45 years, Jack Daniel's advertising has reflected the personality of the people who still make the world's best Tennessee sippin' whiskey the way Jack Daniel made it back in 1866. One of the most interesting Jack Daniel's advertisements featured a mythical saloon, a place where you would feel perfectly at home, you could be yourself and you could relax with Jack Daniel's, just like you could in the early part of the century when Jack Daniel sold his whiskey there.

Now the graphics that appeared in this clever Jack Daniel's advertising campaign decorate the sides of a 1937 GMC Van, the kind of vehicle that would deliver Jack Daniel's to a friendly watering hole. These White Rabbit Saloon graphics were entrusted to Matchbox Collectibles by historians at Jack Daniel Distillery archives in Lynchburg, Tennessee. And the model is precision-engineered to capture all the qualities that made this GMC van a classic, including the handsome chrome-finished grille and hood ornament, the rich two-tone paint treatment and the storage compartment in back that was ideal to transport precious cargo,like a full load of Jack Daniel's Old No.7 whiskey. Issued to commemorate the 150th birthday of Jack Daniel, this officially authorised die-cast model has been produced by - and available only from - Matchbox Collectibles.

(2000)

Scale: 1:45